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Archetype
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> Archidea
Archetype
Basic, pure, unadorned shapes that are instantly recognizable, in neutral or primary colors, timeless designs executed in characteristic materials.
Characteristic materials
Iconographic shapes
> Touch
> Aquajet
Timeless
Properties emphasized
> Walton cirrus
Supernormal, resist special
Reinterpretation and refinement
> Walton uni
> Artoleum striato
Sophisticated
Basic decorations
> Effect linea
> Touch
Neutral and primary colors
Basic and pure
> Effect contrast
> Forbo & the environment